http://www.skdigital.co.nz/blog/ The latest Blog feeds from www.skdigital.co.nz en-us Thu, 30 Jul 2026 19:57:26 +1200 Rocketspark http://www.skdigital.co.nz/blog/post/166252/roasting-a-plumbing-business-website--website-autopsy-4/ This is a Website Autopsy - a free website strategy session on a real Kiwi business that volunteered to be roasted in the friendliest possible way. Big thanks to Mike from Refined Plumbing and Gasfitting Services in Palmerston North for putting his hand up.Full disclosure - I worked on this website a few years back when we gave it a minor facelift. Things change, I've gotten better, and this one's ready for the next round. Here's what I'd do, and why it applies to every trades business.... Thu, 25 Jun 2026 13:41:00 +1200 http://www.skdigital.co.nz/blog/#post166252 http://www.skdigital.co.nz/blog/post/166250/roasting-a-photography-business-website--website-autopsy-3/ This is a Website Autopsy - a free website strategy session done in the open, on a real Kiwi business that volunteered. The idea is simple. The lessons are universal, so you can take them and apply them to your own website.On the chopping block this time: Gilmour Studios, Ruth Gilmour's Hamilton-based photography business. And fair warning - this is a website that does a lot of things right. So we got nitpicky.... Thu, 18 Jun 2026 13:22:00 +1200 http://www.skdigital.co.nz/blog/#post166250 http://www.skdigital.co.nz/blog/post/166007/roasting-a-contracting-business-website--website-autopsy-2/ We run a thing called the Website Autopsy, where we pull apart a real Kiwi business website out in the open and find the easy wins. This time it was Nielson Contracting, a husband and wife earthworks team out of Hamilton. Big cheers to Roy for putting his hand up to have his site pulled apart in the friendliest way possible.... Thu, 11 Jun 2026 09:00:00 +1200 http://www.skdigital.co.nz/blog/#post166007 http://www.skdigital.co.nz/blog/post/165926/roasting-an-ecological-restoration-website--website-autopsy-1/ I started a new series called Website Autopsy. The plan is simple. A real Kiwi business volunteers their website, and I work through the easy stuff - the low-hanging fruit, the marginal gains that close the gap between where your business actually is and what shows up online.... Tue, 09 Jun 2026 09:00:00 +1200 http://www.skdigital.co.nz/blog/#post165926 http://www.skdigital.co.nz/blog/post/165071/how-to-tell-if-your-seo-is-actually-working-two-free-tools/ If you type your service into Google, don't see their website, and assume their SEO is broken - this article is for you.Often the issue is much simple. Your page might just not be indexed yet. Or Google might be serving up different results based on your search history. Below is how to actually check if your SEO is working, with two free tools that give you a real picture.... Thu, 04 Jun 2026 07:20:00 +1200 http://www.skdigital.co.nz/blog/#post165071 http://www.skdigital.co.nz/blog/post/165070/how-to-find-the-right-keywords-for-your-nz-service-business-website-free-tool-walkthrough/ Most NZ business owners pick the keywords for their website based on how they describe their own service. The problem is, their customers describe it completely differently.If your title tags and website copy use industry language but your customers are searching in plain English, you'll never show up. Below is the free tool that shows you exactly what your customers are typing into Google, and how to use it.... Mon, 01 Jun 2026 07:20:00 +1200 http://www.skdigital.co.nz/blog/#post165070 http://www.skdigital.co.nz/blog/post/165069/how-to-get-more-visitors-to-your-nz-small-business-website-free-methods/ Most NZ small businesses jump straight to paid ads when they want more website visitors. They skip the free stuff that does most of the heavy lifting.Before you spend a dollar on marketing, there are a handful of free tools and habits that drive real traffic. Below is where I'd actually start, with a real Cambridge client example.... Thu, 28 May 2026 07:20:00 +1200 http://www.skdigital.co.nz/blog/#post165069 http://www.skdigital.co.nz/blog/post/164248/why-documenting-projects-on-your-website-wins-you-more-work-and-gets-you-found-by-google-ai/ If you run a service business and you're not documenting your completed projects on your website, you're leaving work on the table.Documenting projects does three things at once: it builds credibility, it gets you found in search, and it gives you content you can repurpose across socials. Below is exactly how I set this up for clients, with real NZ examples.... Mon, 25 May 2026 08:25:00 +1200 http://www.skdigital.co.nz/blog/#post164248 http://www.skdigital.co.nz/blog/post/164336/why-your-contact-form-should-be-long-not-short/ Most online advice will tell you to keep your contact form as short as possible. Just name and email. Maybe a phone number if you're feeling brave.For a service business in NZ, that's the wrong advice.A longer, qualifying contact form gets you better leads, saves you hours on the phone, and lets you turn up to every quote conversation already knowing what the job is. Below is how to set up a contact page that actually works.... Thu, 21 May 2026 08:29:00 +1200 http://www.skdigital.co.nz/blog/#post164336 http://www.skdigital.co.nz/blog/post/164249/how-to-get-more-google-reviews-and-the-best-time-to-ask-for-one/ Most NZ service businesses are missing out on Google reviews because they're asking for them at the wrong time.Reviews are one of the highest-impact, lowest-effort things a small business can do. They build trust, they help you get found online, and they do the selling for you. Below is how to set up your Google Business Profile properly, and the timing trick that makes a real difference.... Mon, 18 May 2026 08:29:00 +1200 http://www.skdigital.co.nz/blog/#post164249