Credible/Trustworthy Websites Win.
The goal of a website is simple: help people find you, trust you, believe you can fix their problem, and serve as a salesman that never sleeps.And here’s the thing - whether you’re a 20-year vet with hundreds of jobs under your belt, or just starting out with bugger-all credibility, the principle is the same: people only hand over their hard-earned cash if they trust you....
August 22, 2025Backlinks, Website Structure & Skipping the Queue on Google
Ranking your tradie or civil business website on Google can feel like pushing shit uphill - especially when you're new. But here’s the deal: Good rankings aren't luck. They’re about smart moves, consistency, and a few clever shortcuts. Here's exactly what tradies, builders, and contractors in NZ need to do to get found....
August 2, 20253 Free Google Tools Every Kiwi Biz Needs
Google can be your best mate or your worst nightmare. If your website’s still invisible and your phone’s not ringing, you probably haven't set up Google's free tools correctly. Whether you're pouring concrete in Hamilton, fencing in Tauranga, or digging drains in Rotorua - you need to do this....
August 1, 2025I Can't Find My Website in Google!
Launched your flash new website and can't find it in Google? Bloody frustrating, right? Relax - there’s usually a straightforward explanation. Let’s dive into why your website might be ghosting you on Google and exactly how to sort it out...
July 31, 2025Why Tradies & Builders Need Google Ads
Here’s the truth: Tradies who avoid Google Ads leave good money on the table. Maybe you think, "I’m already busy-why pay for ads?" Good question, but here’s the thing: busy doesn’t always mean profitable. The right ads get you better, higher-value jobs that you WANT to do, not just more work....
July 30, 2025Websites That Work For Kiwi Tradies
Why Kiwi Tradies Need a Website That Actually Does SomethingStraight up: Most tradie websites suck. They’re slow, look amateur as hell, and confuse the crap out of customers. SK Digital builds websites that actually do something-bring in jobs, make your phone ring, and help you beat the bloke down the road. Here’s how:...
July 29, 2025How to Use AI Better
Most businesses use AI poorly, and it shows. Lazy prompting leads to mediocre outputs, missed opportunities, and shit that's just forgettable.Effective AI usage upgrades your effectiveness, sharpens thinking, cuts learning curves, streamlines thoughts/actions, and elevates performance dramatically.Here’s a guide to levelling up your AI game - packed with actionable prompts, frameworks, and techniques you can implement NOW....
July 20, 2025CLIENT STORY: Tim Doyle
He's the tall one in the back! Tim's an Accountant, Investor & Absolute Legend....
July 15, 2025CLIENT STORY: Isaac Andrews
Isaac Andrews is a serial entrepreneur with a knack for spotting unique opportunities others overlook. He’s all about solving real problems, genuinely improving lives, and building businesses that run themselves (or as close to it as possible). Before Isaac partnered with SK Digital, he’d already proven his entrepreneurial chops in the car hire business, but Isaac’s always hungry for the next big thing - and it never looks the same twice....
July 9, 2025CASE STUDY: Lettuce Know
Sometimes in business, you meet someone whose story just hits different. James, owner of Lettuce Know, is exactly that bloke. Lettuce Know isn't just another moving company - it's a damn good, down-to-earth, friendly neighbourhood mover serving Whakatane, Tauranga, Rotorua, and Taupo....
July 3, 2025Yes, AI is Coming For Your Job!
→ WHO THIS ARTICLE IS FOR:This is for the driven - professionals, entrepreneurs, and career climbers hungry to grow and master their craft. If that’s you, read on....
June 29, 2025CASE STUDY - Marquee Hire City
When a mate gives you a buzz about a marquee business he’s just bought, you lean in. Especially when that mate’s got a background in coaching rowing crews and running fuel stations — not exactly marquee territory....
June 25, 2025Dummies Guide For Getting Leads
If you’re a builder, drainlayer, moving company, or anyone in the business of doing real hands-on stuff — this is a simple way of getting more leads....
June 13, 2025The Best Investment I’ve Ever Made
In the final years of my Olympic rowing career, I had a harsh realisation - I have ZERO money-making skills. When I stopped rowing, I won't be immediately valuable to ANYONE—and I have a bloody mortgage to pay!So I HAD to change that.I found this guy named David who ran a small digital marketing agency. I hit him up and said:“If I pay you $5K, will you teach me EVERYTHING you know?”David knew I’d become competition—hell, I even told him that. But he said yes 💪.Now, where’d I get t...
June 12, 2025Detailed Look Into How We Work
Stand in the shoes of a client - Our FULL & DETAILED Process for Website Design & Google Ads...
June 6, 2025CASE STUDY - Abbotts
From Emergency Callouts to Civil Scale Projects. The Abbotts team are evolving and we're stoked to be part of the journey!...
June 1, 2025Starting a Business? Maybe Hold Off on That Website.
Websites are great. But if you’re starting from scratch, they’re probably not your best first move.Here’s why....
June 1, 2025CASE STUDY - Demoworx
Building a Demolition Empire (and Cleaning Up While They Do It)...
May 31, 2025CASE STUDY - Tiger Building
The Backbone of NZ Construction, Now Online...
May 22, 2025CASE STUDY - Camex Civil
Digital Infrastructure for a Civil Powerhouse - Camex is a beast of a business doing some great things!...
May 15, 2025CASE STUDY - Leisurecom Homes
Raising the Bar for Modular Living in NZ...
May 7, 2025How to Get Google Reviews
Google Reviews are one of the most powerful tools you can use to build trust and attract new clients. They influence how often your business shows up in search results, how credible you look, and how likely people are to choose you over a competitor.This is a free marketing goldmine - This guide will walk you through exactly how to get more Google Reviews and set up a simple, repeatable process....
May 1, 2025We're SICK Of Marketing Agency BS
You know the ones: slick-talking, sales-obsessed agencies that promise the moon, deliver mediocrity, and lock you into contracts you can’t escape. It’s a story we’ve heard time and time again from frustrated clients who have come to us after being burned by these operators. And to be honest, we’re disgusted by it....
January 16, 2025SET UP 2FA - A Cautionary Tale!
Let me take you back to my recent holiday in Fiji. The sun was shining, the waves were crashing, and everything was perfect... until it wasn’t….Imagine this: one minute, I’m sipping on a cocktail, and the next, I’m knee-deep in a digital nightmare. It all started with what I now believe was a bad decision to log into a dodgy internet service. Who knew that a shady Wi-Fi could detonate your holiday?...
August 19, 2024Digital Nomad Life + Rowing Exchange Program
This blog serves a few purposes: to talk about my Japan project, to document what I’m learning from working abroad, and to show a timeline of events from the 2024 Japan Campaign....
July 17, 2024 Posts 1-25 of 27 | Page next
