Building a Demolition Empire (and Cleaning Up While They Do It)
About the Business
Demoworx is a fast-moving demolition and asbestos removal company based in New Zealand. These aren’t your average contractors—they’re building a national footprint in demolition and resource recovery, backed by serious ambition and smart execution. Their second arm, Resource Co, focuses on salvaging, recycling, and repurposing building materials—keeping tonnes out of landfills while adding serious commercial value.
The Vision
Demoworx isn’t here to play small.
Their goal? Take serious market share in the demolition and resource recovery space across NZ—while building a tight, vertically integrated network of services. They’ve made bold acquisitions during tough economic times, backed themselves with big gear and great people, and are now primed to scale hard as conditions improve.
How SK Digital Helps
Two hands on the wheel—just how we like it.
We’ve worked with the Demoworx team from the ground up, helping shape their digital presence and support their aggressive growth path. Here’s what we provide:
✅ Custom website design & development (Demoworx + Resource Co)
✅ Branding updates
✅ Google Ads campaigns (high-converting, lead-focused)
✅ Ongoing website management
✅ Marketing consultancy & strategy support
✅ SEO essentials and landing page creation
What We’re Working Towards
As the economy shifts and demand ramps back up, we’re helping Demoworx sharpen their brand, capture more qualified leads, and own more digital ground in their sector. This includes new landing pages, SEO-rich updates, campaign expansion, and consulting on future acquisitions and how to leverage them digitally.
Outcomes So Far
⚡ Established two custom brands with sharp, high-performing websites
📈 Built and continue to run lead-gen campaigns that drive serious enquiry
🔥 Helped fuel the growth of a business that’s turning into an absolute juggernaut
🚜 Ongoing Google Ads performance helping keep their plant booked and busy—because that’s when the real money’s made
🤝 Tight, trusted working relationship—more like a partner than a provider
