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CASE STUDY - Tiger Building

The Backbone of NZ Construction, Now Online

About the Business

Tiger Building flies under the radar—but they’re absolutely everywhere.
This business provides the boots on the ground that literally build New Zealand’s infrastructure, facilities, and essential resources. They’re the team behind the teams on-site, supplying skilled labour and building capability across the country’s construction sector. View their projects.

But what really sets them apart? Their people. Tiger Building isn’t just a construction business—it’s a family (cliche, but it's true). They provide solid, reliable employment for many Pacific Islanders living in New Zealand, and the care they show for their team is real, not marketing fluff. That kind of loyalty can’t be faked—and it shows in everything they do.

LAWRENCE

TIGER BUILDER OWNER/DIRECTOR

LAWRENCE - TIGER BUILDER OWNER/DIRECTOR

The Vision

Tiger Building had already built something special.
But when tender panels started asking, “Where’s your website?”, they realised their lack of digital presence was actively costing them work. They had the credibility, experience, and track record—but nothing online to back it up. That needed to change.

How SK Digital Helps

This was about more than just building a website—it was about telling their story.
We helped Tiger Building go from invisible online to a credible, compelling force that reflects who they really are.

  • ✅ Brand and messaging development

  • ✅ Full website copywriting and content strategy

  • ✅ Custom website design and build

  • ✅ Ongoing advice and support to expand their digital presence over time

What We’re Working Towards

Our goal is simple: help Tiger Building win more work by showing who they are and what they stand for. That means keeping the site evolving, telling deeper stories (like community support and team culture), and using digital to back up the huge work they’re already doing offline.

Outcomes So Far

  • 🌐 From no digital footprint to a credible, professional online presence

  • 🎯 Immediate positive feedback from tender assessors and stakeholders

  • 🤝 A strong, trust-based partnership that goes beyond the usual client relationship

  • 💡 Every time we work with Tiger Building, we learn something—this is a business built on wisdom, purpose, and looking after people