Stand in the shoes of a client -
Our FULL & DETAILED Process for Website Design & Google Ads
We’re big believers in keeping things simple but effective. Whether you’re investing in a new website or launching Google Ads to bring in leads, our process is clear, collaborative, and built to deliver results without the fluff. Here's what it looks like—step by step.
Website Design: From Chat to Conversion
1. It Starts With a Chat
Before any work begins, we talk. Not about techy jargon, but about you.
What do you want your website to do? (More leads? Credibility? Showcase projects?)
Who are your customers, and what do they care about?
What are your priorities and pain points?
We’ll also start roughing out a potential sitemap—what pages the site will need. We’re not here to sell you pages you don’t need. This is about striking the balance between your goals, best practice, and your budget.
2. You Complete a Form
Once the plan’s agreed, we send you a short onboarding form.
This pulls together your logos, photos, service info, and brand details.
It gives us what we need to start writing and building without needing to bug you again and again.
If needed, we’ll also carry out keyword research to ensure we’re speaking your customer’s language—not just yours.
3. We Do The Rest
From here, we handle everything:
Content writing that balances SEO and personality.
Design and build that reflects your brand, your customers, and what matters most.
We usually send the homepage first to confirm we’re on track—then move through the rest of the site fast.
4. We Launch Your Website
Once you're happy with everything, we hit go.
We sort the domain and hosting
We take care of redirects if you’re coming from an old platform
We give you a full handover—including a user-friendly video guide showing how to use your new site
5. Your Business Grows
This isn’t just about a fancy website. This is about helping you win.
More calls, more credibility, more leads.
And we’re still here if you want help growing it further with SEO, Website Management, or Google Ads. LEARN MORE
Google Ads: Fast, Focused & High Performing
1. It Starts With a Chat.
Like the website process, it all starts with a call.
We get clear on your business goals, your budget, and what services actually make you money.
This isn’t about wasting spend on every possible keyword—it’s about being surgical.
We'll also discuss your current website. Ideally, we’ll shift you to RocketSpark and create laser-targeted landing pages that match your ads perfectly.
2. We Come Up With a Plan
From here, we put together a plan and quote.
If needed, we’ll build new landing pages tailored for Google Ads traffic.
We'll determine which services to promote first, based on your budget and what's high-leverage for your business.
You’ll receive a clear quote (not always a full proposal)—so we can get moving fast.
3. We Test Some Ideas
Once we’ve got access to your Google Ads account (or set up a new one), we get to work:
Campaigns are built with dialled-in geo-targeting, custom extensions, and laser-focus.
We track everything: calls, forms, emails—whatever matters to your business.
We test: ad variations, landing page content, keyword match types, bidding strategies, negative keywords, and more.
We also handle billing through SK Digital:
We pay your Google Ads spend directly and charge you monthly for both ad spend + management.
A one-time setup fee covers the upfront work and bandwidth that goes into a great campaign.
4. We Report The Results
Each month, you’ll get a straight-up, jargon-free video review.
No clunky PDF reports or auto-generated dashboards.
We show you what’s working, what’s not, and what to try next.
Real insights based on real results—and you’re always welcome to jump on a call to dig deeper.
5. You Make More Money
That’s the goal, right?
More high-quality leads.
More booked jobs.
Less wasted time and ad spend.
And just like with our websites, we’re here for the long haul—whether it’s campaign tweaks, growth strategies, or adding new services to the mix.
➡️ LEARN MORE
Final Thoughts
We don’t just build websites or run ads. We build tools and strategies that move the needle for service-based businesses. If you’re serious about growth—and ready to work with a team that values performance over fluff—SK Digital is your crew.
