If you’re a builder, drainlayer, moving company, or anyone in the business of doing real hands-on stuff — this is a simple way of getting more leads.
You don’t need a massive budget.
You don’t need to post on TikTok five times a day.
You do need to understand how search behaviour works and how to guide people from problem to “where do I book?”
Let’s break it down 👇
Show Up When People Are Searching
When someone needs a digger, garage door repair, or commercial floor polished — they don’t start with social media. They go to Google. Right now.
You want to intercept that moment of intent.
🧠 Key move: Run targeted Google Ads focused on EXACTLY what your customers are typing in (think: “digger hire Tauranga” or “garage door won’t open Hamilton”). We can tell you EXACTLY what your future clients type into Google.
💥 This isn’t about brand awareness. It’s about showing up at the exact moment they’re ready to act.
Then - Send Them to a Page Built for That Service
Here’s where 90% of businesses screw it up:
They send all traffic to the homepage.
Too general. You’ve already lost them.
✅ Instead: Send people to a landing page that speaks directly to the service they’re looking for using the same words they typed into Google.
If they searched for “bobcat hire,” the page should be all about bobcat hire.
Photos. Pricing. Job types. Availability. FAQs. CTA.
SPECIFIC PROBLEM = SPECIFIC PAGE
Pick a Lane — And Own It
You don’t need to be everything to everyone.
However, you must clearly communicate what problems you solve and what sets you apart. Are you:
The fastest?
The most cost-effective?
The highest quality?
A true specialist?
Whatever it is — say it, show it, and back it up.
Don’t say “we do it all" - even if you do, this strategy works when you focus on a small range of services.
Stack the Trust — Fast
Credibility is the make-or-break moment.
Most people are skeptical.
They’ve had bad experiences.
They don’t know who to trust.
That’s why the moment they hit your page, it should ooze trust:
📸 Photos of your team and work
💬 Testimonials from real people in your area
📄 Case studies showing jobs done
🎯 Logos, accreditations, Google review badges — all the trust signals that tell people “these guys are legit”
You only have a few seconds to convince someone.
Don’t waste it with fluff.
Make Idiot-Proof - Friction kills leads.
No long forms.
No “we’ll be in touch in 2–3 business days” messages.
No contact details buried in your footer.
Make it dead simple:
📱 Call buttons on mobile
💬 Short forms with clear next steps
✅ Instant confirmation or callback
People are impatient. Friction kills leads.
Test Everything — Always
This is where most “set and forget” marketers fall short.
At SK Digital, testing isn’t optional — it’s part of the process.
We test:
Different ad copy
Different keyword matches
Different headlines and images
Different landing page layouts
Different offers (free quotes, 24hr callouts, etc.)
Because what works in Hamilton might flop in Dunedin.
What lands for digger hire won’t convert for septic tank cleaning.
🎯 The goal:
Find the sweet spot where search intent + landing page + offer all align.
That’s when you get results that compound.
Real Talk: This Stuff Works
At SK Digital, we’ve run this exact playbook across:
Construction and civil companies
Local tradies and essential services
Demolition, asbestos, and high-trust technical trades
Transportable and prefab home companies
Niche operators like solar panel cleaners and drone inspectors
The industries might be different, but the game is the same:
Show up when they’re searching. Prove you’re legit. Make it easy to act.
Do it better than the next guy — and you win the lead.
Final Thought: Most Businesses Don’t Do This
And that’s the opportunity.
If you actually set this up properly — with clean Google Ads, sharp landing pages, and a simple way to convert — you’re ahead of 80% of your competitors.
So whether you DIY or get help, the framework is clear.
🛠 Get seen.
🧠 Get trusted.
📞 Get called.
That’s it. That’s the recipe.
