Why Kiwi Tradies Need a Website That Actually Does Something
Straight up: Most tradie websites suck. They’re slow, look amateur as hell, and confuse the crap out of customers. SK Digital builds websites that actually do something-bring in jobs, make your phone ring, and help you beat the bloke down the road. Here’s how:
Job Photos, Not Waffle
Customers don’t care about your mission statement or core values (sorry). They care about the deck you built last week in Cambridge or the driveway job in Mt Maunganui. Chuck those pics up. Done right, your work sells itself.
Keywords That Land Work
Kiwis search very specifically: "builder in Hamilton," "concrete driveway Tauranga," "civil contractors Waikato." Google eats these keywords up. Your website and ads should too. Specific searches lead to specific, high-quality jobs. Forget broad terms-they get you nowhere.
LEARN ABOUT WEBSITES ➔
Local Wins Every Time
You don’t need customers in Invercargill if you’re based in Auckland. Mentioning your patch clearly ("Rotorua plumbing specialist" or "Auckland demolition experts") means your business shows up exactly where you want it. No wasted clicks, just local leads.
Blogs That Bring Jobs (Seriously)
Blogs sound boring, but they answer the questions your customers actually ask. Like "How much should a 50m fence cost in NZ?" or "How do I stop my roof leaking?" Answer these in simple terms and boom-you’ve got another viewer, and maybe a lead (it's just a numbers game at the end of the day!)
Google AI is Your Mate
Google’s new AI search tools (ChatGPT and Google’s SGE) look for short, clear answers. Skip fancy lingo, just give straight-up info. Websites that do this well get picked up by AI searches, which equals more leads.
LEARN MORE ➔
Speed Beats Fancy Every Day
If your site takes longer to load than the apprentice takes to sweep the ute, you're losing customers. No one waits. SK Digital builds quick, clean sites with zero fluff. Faster websites = more enquiries.
SEE EXAMPLE ➔
DIY is For Your Deck, Not Your Website
You wouldn’t trust a website designer to tile your bathroom, right? So why build your own website? It usually looks crap, works worse, and scares away clients. SK Digital sorts it properly, first time.
READY TO HAVE A CHAT? ➔
