A No‑BS Guide From An Olympic‑Led Team
Short answer: pick a website design company that shows proof, understands service businesses, and ships fast. Look for a clear process, platform fit, and a plan to generate leads - not just a pretty homepage. If you want a safe, high‑return option for NZ service businesses, SK Digital builds custom Rocketspark sites and pairs them with Google Ads to win work.
Why listen to us
We’re SK Digital - a lean website design company for NZ service businesses. The proof is public: 110+ websites built and nearly 80 five‑star reviews, plus a track record across trades, civil, industrial, health and other hands‑on sectors. We’re also a Platinum Rocketspark Partner.
Start here: our Website Design approach and why we build for conversion first.
Want local proof? See Cambridge Website Design and Hamilton Website Design pages. (Don't worry if your business isn't in those regions - we work with businesses all around NZ!)
Prefer to hear it from clients? Read the Testimonials.
What a good website design company actually does
A proper partner doesn’t just “design a site.” They:
Nail your structure, messaging, and conversion paths
Choose a platform that suits your business
Ship fast, measure everything, then keep improving
Pair your site with the right traffic - hello, Google Ads
Show proof with real case studies, not fluff
Read our Website Design and Website Design Process to see how we run builds for NZ service businesses. Check the Google Ads plan for how we turn traffic into leads.
Common problems we fix - with real examples
👉 “Our site looks fine, but the phone’s dead.”
Usually a mix of weak messaging, no CTAs, poor tracking, and slow pages. We fix the structure, write sharper copy, and track every call and form. See our Website Design Process. SK Digital
👉 “Agency built it, but updates take ages.”
We use Rocketspark so your team can edit confidently without plugin roulette or dev bottlenecks. It’s fast, stable, NZ‑backed. Rocketspark
👉 “Good traffic, rubbish leads.”
We tighten forms and landing pages to filter tyre‑kickers - worked well for Marquee Hire City after we migrated and tuned their experience. SK Digital
👉 “We grew, our site didn’t.”
We rebuild or migrate with scalable structure - like Camex Civil across multiple entities. SK Digital
👉 “We need web + ads working together.”
That’s our default - two hands on the wheel. See Demoworx for a full‑stack example.
Rocketspark vs WordPress for service businesses
Finding the right platform fit for your businesses website is vital.
Short answer: most service businesses are better off with Rocketspark for speed, stability, and total cost of ownership. WordPress can be great, but it needs disciplined maintenance and dev time. We’re a Platinum Rocketspark Partner (100+ websites built) and build custom, conversion‑first sites that your team can actually run.
If you care about SEO, content and structure decide most of your success - Rocketspark’s tooling is more than capable when used properly.
Our process - simple and quick
We keep it simple: discovery chat → plan your pages and goals → content in → custom build → QA → go‑live → iterate. Full breakdown here in our Website Design Process. SK Digital
Ads without admin headaches: we can even pay Google on your behalf so you get one clean invoice. See our Google Ads Process and a detailed explainer on billing and tracking.
Who we’re a great fit for - and who we’re not
Great fit:
NZ service businesses that value proof over polish
Trades, civil, industrial, health, and other hands‑on sectors
Teams that want to learn and own their website long term
Not a fit:
You want the cheapest site on the internet
You want shiny awards more than calls and quotes
You need a 20‑person agency to sit in on every meeting
We don’t want every job. We want the right jobs where we can deliver outcomes we’re proud of. If it’s not a fit, we’ll tell you - respectfully and quickly.
Helpful resources you can act on today
How to Get Google Reviews - build trust fast and lift conversions.
Credible/Trustworthy Websites Win - what buyers look for.
3 Free Google Tools Every Kiwi Biz Needs - quick and easy wins.
Backlinks, Website Structure & Skipping the Queue - practical ranking moves for tradies and contractors.
Sector‑specific: Web design for civil & contracting.
FAQs
👉 "What does a website design company deliver for tradie or civil firms?"
Strategy, content structure, custom build, conversion setup, tracking, launch, and ongoing improvements. If they run Ads and build landing pages too, even better. See our Website Design and Website Design Process.
👉 "Which platform should I choose - Rocketspark or WordPress?"
For most service businesses, Rocketspark wins on simplicity, security and long‑term cost. WordPress is powerful, but needs consistent maintenance. We’re Rocketspark Platinum and build for outcomes, not plugins. Rocketspark
👉 "Do I need Google Ads with a new site?"
If you want predictable enquiries - yes. We build the site to convert and run Ads that feed it high‑intent traffic. Read the Google Ads page and process. SK Digital+1
👉 "How do you bill for Ads?"
We can pay Google on your behalf and send one invoice that includes ad spend plus management. Details here and in our “how we work” article.
👉 "Where can I see your results?"
Browse the Case Studies hub, including Demoworx, Camex Civil and Marquee Hire City.
Ready to talk? Contact SK Digital today ➔
