Our Process
Websites, Google marketing, sales training and long-term digital growth strategies for Kiwi Businesses -
All treated as one connected system instead of a bunch of random tactics.
“We become an extension of your team rather than just a contractor. It’s much bigger than just trying to make a really nice website.”
Straight-up chat about your business
We start with a grounded conversation about where your business is at, how your website and digital tools are performing, and where things feel slow, clunky or confusing - from enquiries through to follow-up.
Find out what’s breaking and what’s possible
We look at your website, messaging, Google presence and sales flow to see where you’re leaking attention or enquiries - and where better structure, copy, tracking and training could turn your site into a genuine performance tool.
Decide if we’re actually the right fit
We’re upfront about whether we can genuinely help. If we’re a good match, we agree how we’ll plug into your team across website, strategy, Google marketing and basic sales training. If not, we point you in the right direction instead of forcing a fit.
“All we really ask of you is an initial conversation and one form. From there, you basically leave it to us.”
Map the website and lead-generation game plan
We lay out the structure of your website, how people will move through it, where leads are captured, how Google Ads or search will support it, and how we’ll measure progress. This is where your site stops being a brochure and starts working like a sales tool.
Simple onboarding - everything in one place
You complete a single onboarding form so we can capture your services, priorities, brand voice, photos, projects and any sales material. It keeps everything organised and lets us breathe your brand properly through the build and strategy.
We take the reins and do the heavy lifting
From here, you don’t have to hold our hand. We design and build the site, migrate content if needed, wire up tracking, and tighten the path from click to enquiry - so your website, Google marketing and sales process all line up.
“Our role is to guide you through the change on the digital front - and give you tools you can then take and run with.”
Launch, training and simple sales frameworks
We launch the site, manage any domain transfers, connect Google tools and walk your team through how to use it - editing content, handling leads and following up well. Where it helps, we share simple sales training so enquiries don’t fall through the cracks.
Keep improving, not just “set and forget”
After launch, we can stay in your corner - refining pages, building new sections, running Google Ads, improving SEO, training your team and evolving the site as you grow. The website becomes a living asset, not a one-off project.
High-performance relationships with Kiwi businesses
We bring the same high-performance mindset that comes from Olympic sport into how we work with you - clear roles, honest feedback and shared goals. The aim is simple: build long-term, low-BS relationships that genuinely help Kiwi businesses grow.
