Roasting a Plumbing Business Website - Website Autopsy #4
This is a Website Autopsy - a free website strategy session on a real Kiwi business that volunteered to be roasted in the friendliest possible way. Big thanks to Mike from Refined Plumbing and Gasfitting Services in Palmerston North for putting his hand up.Full disclosure - I worked on this website a few years back when we gave it a minor facelift. Things change, I've gotten better, and this one's ready for the next round. Here's what I'd do, and why it applies to every trades business....
June 25, 2026Roasting a Photography Business Website - Website Autopsy #3
This is a Website Autopsy - a free website strategy session done in the open, on a real Kiwi business that volunteered. The idea is simple. The lessons are universal, so you can take them and apply them to your own website.On the chopping block this time: Gilmour Studios, Ruth Gilmour's Hamilton-based photography business. And fair warning - this is a website that does a lot of things right. So we got nitpicky....
June 18, 2026Roasting a Contracting Business Website - Website Autopsy #2
We run a thing called the Website Autopsy, where we pull apart a real Kiwi business website out in the open and find the easy wins. This time it was Nielson Contracting, a husband and wife earthworks team out of Hamilton. Big cheers to Roy for putting his hand up to have his site pulled apart in the friendliest way possible....
June 11, 2026Roasting an Ecological Restoration Website - Website Autopsy #1
I started a new series called Website Autopsy. The plan is simple. A real Kiwi business volunteers their website, and I work through the easy stuff - the low-hanging fruit, the marginal gains that close the gap between where your business actually is and what shows up online....
June 9, 2026How to Tell If Your SEO Is Actually Working (Two Free Tools)
If you type your service into Google, don't see their website, and assume their SEO is broken - this article is for you.Often the issue is much simple. Your page might just not be indexed yet. Or Google might be serving up different results based on your search history. Below is how to actually check if your SEO is working, with two free tools that give you a real picture....
June 4, 2026How to Find the Right Keywords for Your NZ Service Business Website (Free Tool Walkthrough)
Most NZ business owners pick the keywords for their website based on how they describe their own service. The problem is, their customers describe it completely differently.If your title tags and website copy use industry language but your customers are searching in plain English, you'll never show up. Below is the free tool that shows you exactly what your customers are typing into Google, and how to use it....
June 1, 2026How to Get More Visitors to Your NZ Small Business Website (Free Methods)
Most NZ small businesses jump straight to paid ads when they want more website visitors. They skip the free stuff that does most of the heavy lifting.Before you spend a dollar on marketing, there are a handful of free tools and habits that drive real traffic. Below is where I'd actually start, with a real Cambridge client example....
May 28, 2026Why Documenting Projects on Your Website Wins You More Work (and Gets You Found by Google AI)
If you run a service business and you're not documenting your completed projects on your website, you're leaving work on the table.Documenting projects does three things at once: it builds credibility, it gets you found in search, and it gives you content you can repurpose across socials. Below is exactly how I set this up for clients, with real NZ examples....
May 25, 2026Why Your Contact Form Should Be Long (Not Short)
Most online advice will tell you to keep your contact form as short as possible. Just name and email. Maybe a phone number if you're feeling brave.For a service business in NZ, that's the wrong advice.A longer, qualifying contact form gets you better leads, saves you hours on the phone, and lets you turn up to every quote conversation already knowing what the job is. Below is how to set up a contact page that actually works....
May 21, 2026How to Get More Google Reviews (And the Best Time to Ask for One)
Most NZ service businesses are missing out on Google reviews because they're asking for them at the wrong time.Reviews are one of the highest-impact, lowest-effort things a small business can do. They build trust, they help you get found online, and they do the selling for you. Below is how to set up your Google Business Profile properly, and the timing trick that makes a real difference....
May 18, 2026How to Write Title Tags That Get You Found in Google (NZ Examples)
Most NZ service business websites have their metadata set up wrong, or not set up at all. It's one of the simplest things you can fix and one of the highest-impact for SEO.This is one of those topics that sounds technical but is actually pretty straightforward. Below is exactly how to write your title tags and descriptions, with a real client example showing how it's done....
May 14, 2026How to Structure a Service Business Website (Real NZ Examples)
There's a lot of snake oil in the website industry. Plenty of people will sell you a flash-looking site that doesn't actually do anything for your business.This is the meat and potatoes - how I structure websites for Kiwi service businesses so they actually win work and get found in Google. After building 100+ of these, the structure that works is honestly pretty simple....
May 11, 2026How I'm Automating the Crap Out of My Social Media
I've been digging into AI agents and automation over the past few weeks. What I found? Things are changing fast. I built a system that automates almost my entire social media workflow, and it's saving me hours every week. Here's exactly how it works, what it costs, and what it means for your business....
March 21, 2026How to Get Your Business Feautred in AI Search
Instead of just typing in broad keywords and clicking through a few websites, more people are now asking direct questions. They want quick answers. They want comparisons. They want recommendations. And increasingly, Google and other AI-driven platforms are giving them exactly that through AI summaries.Sometimes those summaries mention specific businesses.Because if your business is being referenced in those summaries, you are not just getting visibility. You are earning trust earlier in the deci...
March 4, 2026Chat GPT Pro vs Plus
I’ve been testing ChatGPT Pro for the last four months. It’s the premium plan from OpenAI, priced at $200 USD/month, compared to $20 USD/month for ChatGPT Plus....
October 17, 2025How Waikato Door Specialists Modernised a 40-Year Legacy
A story of trust, teamwork, and what happens when good businesses back a good plan - This is how SKD evolved Waikato Door Specialist's online presence....
October 14, 2025Digital Marketing Consultant - What They Do, When To Hire, And What To Expect
This guide is for business owners and in‑house marketers who want clear advice on when a digital marketing consultant is worth it, and how to get results without the fluff....
September 20, 2025Holmes Group Construction Digital Migration Project
Holmes Group - 5 website migrations to Rocketspark.Holmes Group had five good‑looking sites but too many bottlenecks, so we rebuilt them on Rocketspark, trained the team, and handed back day‑to‑day control....
September 20, 2025How to Optimise Your Google Business Profile for More Local Leads in New Zealand
If you’re a Kiwi service business with a physical location, your Google Business Profile could be the difference between sitting quiet and the phone actually ringing....
September 20, 2025Landing pages for construction websites
A guide for NZ construction and trade businesses on building landing pages that actually convert - one intent per page, local proof, and clear CTAs....
September 13, 2025Websites for Construction Businesses in New Zealand
If you build the things New Zealand runs on - roads, subdivisions, hospitals, warehouses, homes - your website should help you win work, not sit pretty....
September 13, 2025How To Choose A Website Design Company in NZ
Short answer: pick a website design company that shows proof, understands service businesses, and ships fast. Look for a clear process, platform fit, and a plan to generate leads - not just a pretty homepage. If you want a safe, high‑return option for NZ service businesses, SK Digital builds custom Rocketspark sites and pairs them with Google Ads to win work....
September 7, 2025Website Design Company Hamilton
A practical guide to choosing a Hamilton website design company that actually grows your business - what to look for, common mistakes, and how SK Digital builds sites that win work....
September 1, 2025Website Design for Civil & Contracting Businesses
Civil and contracting businesses don’t need fancy, over-designed websites. You need something that shows your capability, proves your track record/goals, and makes it dead simple for clients and leads to get in touch. That’s where SK Digital fits in. We’ve built more than 110 websites for NZ service businesses - and a big part of that work has been in civil, drainage, demolition and infrastructure.We don’t oversell it. The sites we deliver are practical, credible and built to get leads....
August 31, 2025Who should Cambridge and Waikato service businesses call for web + ads?
SK Digital is the no-BS web and marketing answer for Cambridge and Waikato service businesses. We've built 110+ websites and stacked up nearly 80 five-star reviews....
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