Rebuilding Fast: A Digital Reset for Marquee Hire City
When a mate gives you a buzz about a marquee business he’s just bought, you lean in. Especially when that mate’s got a background in coaching rowing crews and running fuel stations — not exactly marquee territory.
But this was no wild punt. Andy's savvy, and saw something in Marquee Hire City: a practical business with good bones, steady demand, and no chance of being made obsolete by an app or algorithm. With the right care, it could grow into something special.
And like a lot of sharp business moves these days, it started with timing. Economic pressure has pushed a lot of solid operations to the wall — and for those in a position to act, there are smart acquisitions on the table. Andy made one.
When Speed Matters More Than Scale
Andy had already signed on with a large marketing agency — and to be fair, that’s not always a bad move. Big agencies bring broad expertise and scale that works brilliantly for some businesses.
But when you're in a new business, juggling rapid change, limited time, and the need to test and implement fast — that same scale can become a speed bump. Messages bounce between account managers and strategists. Decisions get diluted. Small shifts take big effort.
Andy needed direct action, fast turnarounds, and someone close to the controls. That’s what SKD does.
Breakdown of What We Did
🔧 Website Migration & Tidy-Up
We moved the site to Rocketspark, the platform we live and breathe. A few design tweaks, a cleaner layout, and (crucially) a better path to get people from browser to booking. The goal? Fewer clicks, more enquiries.
🎯 Smarter Google Ads (Don’t Fix What’s Not Broken)
The Google Ads campaign was already bringing in leads — so we didn’t reinvent the wheel. Instead, we tuned the landing experience to make sure each click was landing somewhere that made sense.
💡 Training & Ownership
We’re coaching one of the team members in how to manage the site and make regular improvements. Not complex SEO wizardry — just the kind of consistent tweaks that build momentum over time. Kaizen 101.
⚙️ Tighter Systems
We introduced better lead filtering via the enquiry forms. It’s a simple change with big upside — if someone’s got a $100 budget, they’re probably not your marquee client.
What’s Happening Now
Website’s tighter and easier to navigate
SEO’s on the rise
Leads are rolling in, and more qualified
Backend systems are getting smarter
Andy’s got a real foundation to build from
It’s been about steady, sensible improvement. No hype. No “growth hacks.” Just thoughtful changes that compound over time.
What’s Next?
We’ll keep refining the machine — tweaking ads, building out pages, and improving how the site works and ranks. Andy and the team are already building a reputation for reliable, prompt marquee hire across Auckland — for everything from weddings and parties to corporate functions and funerals.
And now, they’ve got the digital backbone to match the quality of their service.
