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Case Study: Holmes Group

Holmes Group - 5 website migrations to Rocketspark in Wellington

Holmes Group had five good‑looking sites but too many bottlenecks, so we rebuilt them on Rocketspark, trained the team, and handed back day‑to‑day control.

Holmes Group - overview

Holmes is a family group in Wellington across construction, landscaping, joinery, and architecture. Busy crews on the tools, marketing team keeping the story straight.

Their sites looked the part, but editing was a pain. Too much waiting, too many tickets, and small updates turned into small sagas.

We teamed up with Holmes to shift everything to Rocketspark - a New Zealand platform built for non‑tech teams to edit fast. It’s the system we’ve used on 110+ builds, and it fits groups like Holmes who want control without the headaches.

TL;DR: Five brands, one platform, zero bottlenecks.
We rebuilt on Rocketspark and trained their people, so updates now happen in minutes, not email chains.

5 sites migrated 1 editing experience Team training delivered Self management enabled Aligned structure

Project Info

  • Client: Holmes Group · Sector: Construction, landscaping, joinery, architecture

  • Region: Wellington based - but operating South Island wide·

  • Services: Website migration and rebuild, content tidy, staff training, ongoing support

  • Platform/stack: Rocketspark

  • Timeline: March - September 2025

Challenge

  • Five separate brand sites, each with its own quirks, all needing to feel related without losing identity.

  • Designs were fine - the real friction was access, speed, and ongoing cost overheads.

  • No copy and paste. Platform moves mean recreating pages cleanly, not dragging problems across.

  • Do it with minimal interruption to day jobs. The crews still needed to build houses, not wait on a website project.

  • Coordinate with the Holmes marketing team and Group IT so launches felt boring in the best possible way.

Approach

  • Strategy: Standardise on Rocketspark for one login and one editing experience across the group.

  • Rebuild, not port: Recreate each site so layouts were tidy, content was structured, and navigation felt familiar.

  • Keep what worked: If it already looked good, we kept it. We simplified where it helped speed and consistency.

  • People first: Deliver practical training so Holmes teams could publish with confidence, then offer help when they wanted it, not because they had to.

  • Calm delivery: Plan launches with marketing and IT, handle the bumps, keep the day‑to‑day running.

Build

  • Pages: Rebuilt five core sites - Holmes Construction, Infinite Landscapes, Renalls Joinery, Holmes Architecture [in progress at time of writing], and Holmes Group.

  • Components: Clean contact flows, sharp CTAs, consistent headers and footers so users never feel lost moving between brands.

  • Editorial system: Shared patterns for sections, FAQs and service blocks so small updates are quick and repeatable.

  • Training: Live sessions plus practical notes, focused on the bits teams use every week.

  • Ads/SEO: A Google Ads and ongoing SEO/AI optimisation strategy is coming (this is our next project for Holmes Group)

Results

The group now runs five sites on one simple platform. Holmes can publish news, update services, and tweak copy in-house. We kept the look they liked, cut the friction they didn’t, and stayed close to marketing and IT so launches felt easy.

  • 5 websites rebuilt and migrated to Rocketspark

  • Holmes teams trained to edit and publish themselves

  • Aligned structures across brands while keeping each identity intact

  • Cleaner partner relationship and a stable base to grow from

Testimonial

“Working with Shaun from SK Digital has been a great experience. With five businesses to manage, we needed someone who could take the time to understand each one and provide the right digital support. Shaun has done just that - he’s knowledgeable, easy to deal with, and proactive. He made our recent website transfer to Rocketspark seamless, keeping communication clear and providing hands-on support the whole way through.

He’s also helped with training, ongoing website management, and Google Ads, which has been really valuable for us. We’d happily recommend SK Digital for their reliability, professionalism, and practical approach to helping businesses grow. Shaun is honest, straight-up, and genuinely committed to getting the best results.”


Claire, Marketing Manager, Holmes Group

Next steps

  1. Book a short migration chat so we can map your current sites and priorities.

  2. Approve a tidy plan - rebuild on Rocketspark, align the structure, schedule training.

  3. We deliver the rebuild, launch with you, train your team, and stay on when you want help.

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FAQs

Why switch to Rocketspark for a group of brands?

One login and one way of editing. It reduces handover time and makes small updates fast for non‑tech teams.

Did we redesign or keep the look?

Design wasn’t the issue, so we kept what worked and simplified where it made editing easier.

What exactly did SKD handle?

Rebuild and migration of five sites, coordination with marketing and IT, and practical staff training. Ongoing support is available by choice.

Which sites were moved?

Holmes Construction, Infinite Landscapes, Renalls Joinery, Holmes Architecture [in progress at time of writing], and Holmes Group.

Ready to Start Your Project? Contact SK Digital ➔