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SEO Checklist for Rocketspark Websites

The simplest SEO checklist you'll see today (probably)

This checklist is specifically for websites built on Rocketspark - but the principles are universal!


Keywords: 

  • What do you want to be found for?
  • What services do you provide?
  • What areas do you service?

These answers will often be the basis of the keywords you use - but always good to do more in-depth research and put yourself in your customers shoes - an easy free tool is the Keyword Planner in Google Ads.


Where do I put keywords?:

  • Organically throughout the page and headings.
  • Keep each page to a theme with a focus on one or two specific keywords


Headings:

  • One unique H1 heading per page - make this your priority keyword/theme for that page with the region you service
  • Multiple H2 headings per page - but use these to define categories on the page
  • Multiple H3 heading per page - these are longer, lower priority headings where you can add more keywords
  • Also include the business name organically in your headings


Alt text:

  • Add it to every image on your page - describe what is in the image
  • Add your keywords for the page in the alt text also.


Metadata: (This is the text that appears in Google search results)

  • Metadata Heading = Keyword/theme of that page, plus business name, and your point of difference/selling point
  • Metadata description = Unique concise description of the page, include the keyword, or close variant of the keyword here also


Flint: (Rocketspark websites only)

Mega helpful! But something to note - 

  • You'll receive that beautiful green bolt when you add your keyword 3 times on the page - BUT, Flint doesn't recognise keyword variants. 
  • e.g. 'Cambridge Builder' =  'Builder in Cambridge'
    Google is smart enough to work out that both these keywords are essentially the same
  • Other then that, Flint is fantastic! Use it!


Content:

  • There is NO substitute for quality, useful and original content
  • Give customers reasons to stay on the website
  • Describe products/services in a unique way
  • Use https://www.copyscape.com/ to check for any duplicate content on your site


Blogs:

  • Answer common questions in your blogs in ORIGINAL ways
  • Tools like https://answerthepublic.com/ can help you come up with blog post titles/themes


Backlinks:

  • If you work closely with other business - ask them to add a link to your website
  • This tells Google that your website/business is useful


Google My Business:

  • Essential. I repeat, ESSENTIAL. 
  • Create one, fill it out completely, and add your relevant/important keywords to it
  • Send it to clients/customers and get them to leave 5 star Google reviews
  • GMB will also help you more consistently appear when someone searches your business name


Google Search Console & Google Analytics:

  • Connect your website up to both of these services and begin tracking data
  • Submit a sitemap through Google Search Console to help your website get indexed quicker


What to avoid:

  • Never try to outsmart Google - It's a super computer! You just have to play the SEO game!
  • Don't camouflage text in the same colour as the background - you'll get flagged as potential spam
  • Don't overuse keywords - again Google is smart! Make it organic and easy to read/understand 


Before you go live...

  • Is the website content unique?
  • Are my pages focused with important Keywords?
  • Is there value to my visitors in reading on?

If the answer is yes to all of those questions, and you've done everything else listed above - your SEO is likely pretty good! And ahead of 80% of websites out there.

However it's important to remember that SEO is a long term and ongoing investment - it takes aaages to build organic traffic, so best to get cracking into it now and keep working on it with new fresh and valuable content!

Get in touch if you need some help with your SEO, or if you want to jump the queue with some paid Google Ads!