The simplest SEO checklist you'll see today (probably)
This checklist is specifically for websites built on Rocketspark - but the principles are universal!
- What do you want to be found for?
- What services do you provide?
- What areas do you service?
These answers will often be the basis of the keywords you use - but always good to do more in-depth research and put yourself in your customers shoes - an easy free tool is the Keyword Planner in Google Ads.
Where do I put keywords?:
- Organically throughout the page and headings.
- Keep each page to a theme with a focus on one or two specific keywords
- One unique H1 heading per page - make this your priority keyword/theme for that page with the region you service
- Multiple H2 headings per page - but use these to define categories on the page
- Multiple H3 heading per page - these are longer, lower priority headings where you can add more keywords
- Also include the business name organically in your headings
- Add it to every image on your page - describe what is in the image
- Add your keywords for the page in the alt text also.
Metadata: (This is the text that appears in Google search results)
- Metadata Heading = Keyword/theme of that page, plus business name, and your point of difference/selling point
- Metadata description = Unique concise description of the page, include the keyword, or close variant of the keyword here also
Flint: (Rocketspark websites only)
Mega helpful! But something to note -
- You'll receive that beautiful green bolt when you add your keyword 3 times on the page - BUT, Flint doesn't recognise keyword variants.
- e.g. 'Cambridge Builder' = 'Builder in Cambridge'
Google is smart enough to work out that both these keywords are essentially the same
- Other then that, Flint is fantastic! Use it!
- There is NO substitute for quality, useful and original content
- Give customers reasons to stay on the website
- Describe products/services in a unique way
- Use https://www.copyscape.com/ to check for any duplicate content on your site
- Answer common questions in your blogs in ORIGINAL ways
- Tools like https://answerthepublic.com/ can help you come up with blog post titles/themes
- If you work closely with other business - ask them to add a link to your website
- This tells Google that your website/business is useful
Google My Business:
- Essential. I repeat, ESSENTIAL.
- Create one, fill it out completely, and add your relevant/important keywords to it
- Send it to clients/customers and get them to leave 5 star Google reviews
- GMB will also help you more consistently appear when someone searches your business name
Google Search Console & Google Analytics:
- Connect your website up to both of these services and begin tracking data
- Submit a sitemap through Google Search Console to help your website get indexed quicker
What to avoid:
- Never try to outsmart Google - It's a super computer! You just have to play the SEO game!
- Don't camouflage text in the same colour as the background - you'll get flagged as potential spam
- Don't overuse keywords - again Google is smart! Make it organic and easy to read/understand
Before you go live...
- Is the website content unique?
- Are my pages focused with important Keywords?
- Is there value to my visitors in reading on?
If the answer is yes to all of those questions, and you've done everything else listed above - your SEO is likely pretty good! And ahead of 80% of websites out there.
However it's important to remember that SEO is a long term and ongoing investment - it takes aaages to build organic traffic, so best to get cracking into it now and keep working on it with new fresh and valuable content!