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SK Digital, Year One - My Rules of Business.

It's Christmas 2021. I've just officially hung up my oar and I'm spending some time with my family reflecting on what has been a brutally difficult, yet successful rowing career. I should be happy - I've achieved my dream! But... I am absolutely miserable and directionless.All I'm thinking is 'What do I do now?' Soon the holiday period will be over, and my friends, family and partner will return to their work and their normal life. What will I do? ...

Chat GPT: The Secret Weapon for World Domination?

Chat GPT is a powerful language model that can change the world and scares the hell out of me simultaneously. I've had a chance to play around with it, and I have to say, it's blown my mind. This tool has the power to take all of human knowledge, condense it in seconds, and come up with unique, insightful responses to any prompt or question you throw its way. The sky's almost the limit with Chat GPT – you can even change the tone of its responses and iterate to include or exclude certain ...

Why Working With a Local is Better

Looking to up your online game? Then it might be time to consider working with a local digital expert who specialises in both website design and Google Ads/digital marketing (that's us!).More than just a deep understanding of the New Zealand market, SK Digital provides that good old-fashioned Kiwi service, work ethic and honesty that'll make you feel like you're the top dog (or top dawg, depending on your preference).But don't just take our word for it - here are a few more reasons why it pays t...

8 Strategies for Optimising Your Website for Google Search

Is your website languishing on page 10 of Google's search results? Don't worry, we've all been there. But fear not, because we've compiled a list of 7 strategies that will help optimize your website and get it climbing up those search results.Start with keyword research. It's important to understand what terms and phrases your potential customers are using to search for businesses like yours. Once you've identified those keywords, be sure to incorporate them into the text on your website and in ...

How to Maximise Your Website's Call to Action Buttons

Are you tired of having a beautifully designed website that just doesn't seem to convert? Trust me, you're not alone. One common mistake businesses make is overlooking the importance of their call-to-action (CTA).A call-to-action is essentially a button or link on your website that prompts your visitors to take a specific action, whether it be signing up for a newsletter or making a purchase. It's the driving force behind converting your website visitors into leads or customers.So, how can you m...

Top 10 Tips for Designing an Effective Website Landing Page!

Welcome to our top 10 tips for designing an effective website landing page! A landing page is the first point of contact between your brand and potential customers, so it's important that it makes a good impression. Follow these tips to create a landing page that converts.Keep it simple, silly. A cluttered design is a major turn off. Stick to a minimal color scheme and make sure that your page is easy to navigate.Headlines are key. The headline is the first thing that visitors will see, so make ...

HTML cheat sheet for Rocketspark Website Designers

Oh good, I'm not alone 😅 On my website design adventure, I've picked up a few snazzy little tricks to help enhance website design without going too far down the scary coding rabbit hole! What I've learnt is a little bit of code can do some awesome things for your website, AND you don't even really need to understand it - Just Copy and Paste!...

Can't find your new website on Google?

Yup, this is normal for a new website so don't panic just yet!  As clever and powerful that Google is, sometimes it can be a little sluggish! So if you are not appearing for Google searches of your business name - it's likely because Google hasn't got around to indexing your website yet. When Google indexes a website it basically means that your website has been found by Google crawler bots and added to their list of live websites.  Keep in mind there is on average 250,000 new websites...

SEO Checklist for Rocketspark Websites

This checklist is specifically for websites built on Rocketspark - but the principles are universal! Keywords:  What do you want to be found for?What services do you provide?What areas do you service? These answers will often be the basis of the keywords you use - but always good to do more in-depth research and put yourself in your customers shoes - an easy free tool is the Keyword Planner in Google Ads. Where do I put keywords?: Organically throughout the page and headings.Keep eac...

Is website design is important?

There is a constant debate between SEO experts and Website Design experts as to which of the 2 disciplines is most important for digital business - and the answer is, THEY ARE BOTH EQUALLY IMPORTANT! We humans have a very short attention spans and focus - we often form first impressions instantly and let the first impression guide decisions. If your website sets a good first impression, then great! You'll have a positive experience and a new customer in all likely hood. But if you website sets a...

Is SEO important?

Imagine you open a brand new shop, offering the latest and greatest product - your shop prioritises your customers, it's warm comfortable, aesthetically pleasing and easy to navigate. It ticks all the boxes! When customers go there, they buy stuff! But herein lies the challenge, your shop was opened in the middle of nowhere! The middle of a desert! No one can find your beautiful shop and all it has to offer. Does any of this sound familiar or relatable? If you have an amazing, beautiful and easy...

SEO vs SEM

So what's the difference? Well it's pretty simple really!  SEO are practices your business can do for FREE, to improve the quality and focus of the content on your website, and the integrations that support your website. When your invest time and effort into your businesses SEO you'll see an increase in organic traffic to your website. If you appear in an organic search result for 'builders near me' you know that your website has valuable content in Google's eye, related to that search quer...