Happy Holidays! We are back in the office on the 5th of Jan.
What those 3 scary letters stand for is Search Engine Optimisation - which basically means doing every thing in your power to appear for related searches in Google. Simplifying it down, we want to at least appear for our own business name when someone searches that in Google! Beyond that, you need to be appearing for the services and/or goods your business provides! SEO is a long-term, constantly evolving, investment in creating organic/unpaid visibility to reach your customers.
Research into the important keywords that customers use when trying to find the goods or services you provide - then making sure they are on your website in the appropriate places.
Identifying your main competition and analyse what keywords they are targeting. Using this information, we can identify any gaps and opportunities we could target.
Google My Business is a powerful tool and can ensure you're appear for customers searching your brand name & supplying important basic info - plus it has a host of other useful features for businesses!
Submitting a Sitemap through Google Search Console is a sure fire way to accelerate your SEO efforts. A Sitemap is an efficient way you can help Google correctly index/categorise your website
There is no substitute for high quality content that prioritises user experience! Google is clever and will be able to identify if any content is repeated or plagiarized.
Metadata is the text that appears in Google search results, and Alt text is basically text behind images. Both of these need well written content with appropriate keywords included.
Backlinks are any link on other websites that lead to your website. This is an endorsement that tells Google that you have a good website! It's worth approaching businesses you work with and ask them to link to your website.
There are always areas to expand and new topics to talk about within any industry! Google loves new original pieces of content. A good starting point is your customer's commonly asked questions - and write a blogs on those topics!
SEO can be tricky nut to crack as things are ever evolving and trends change. But often there are simple and easy SEO adjustments we can make to a businesses online presence that can have significant impact on the businesses overall search engine performance.
Email: Shaun@SKdigital.co.nz Phone: 027 437 9929
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