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Chat GPT Pro vs Plus

October 17th 2025 I’ve been testing ChatGPT Pro for the last four months. It’s the premium plan from OpenAI, priced at $200 USD/month, compared to $20 USD/month for ChatGPT Plus. Read more

How to Optimise Your Google Business Profile for More Local Leads in New Zealand

September 20th 2025 If you’re a Kiwi service business with a physical location, your Google Business Profile could be the difference between sitting quiet and the phone actually ringing. Read more

Landing pages for construction websites

September 13th 2025 A guide for NZ construction and trade businesses on building landing pages that actually convert - one intent per page, local proof, and clear CTAs. Read more

Websites for Construction Businesses in New Zealand

September 13th 2025 If you build the things New Zealand runs on - roads, subdivisions, hospitals, warehouses, homes - your website should help you win work, not sit pretty. Read more

How To Choose A Website Design Company in NZ

September 7th 2025 Short answer: pick a website design company that shows proof, understands service businesses, and ships fast. Look for a clear process, platform fit, and a plan to generate leads - not just a pretty Read more

Credible/Trustworthy Websites Win.

August 22nd 2025 The goal of a website is simple: help people find you, trust you, believe you can fix their problem, and serve as a salesman that never sleeps. And here’s the thing - whether you’re a 20-year vet Read more

Backlinks, Website Structure & Skipping the Queue on Google

August 2nd 2025 Ranking your tradie or civil business website on Google can feel like pushing shit uphill - especially when you're new. But here’s the deal: Good rankings aren't luck. They’re about smart moves, Read more

3 Free Google Tools Every Kiwi Biz Needs

August 1st 2025 Google can be your best mate or your worst nightmare. If your website’s still invisible and your phone’s not ringing, you probably haven't set up Google's free tools correctly. Whether you're Read more

I Can't Find My Website in Google!

July 31st 2025 Launched your flash new website and can't find it in Google? Bloody frustrating, right? Relax - there’s usually a straightforward explanation. Let’s dive into why your website might be ghosting y Read more

How to Use AI Better

July 20th 2025 Most businesses use AI poorly, and it shows. Lazy prompting leads to mediocre outputs, missed opportunities, and shit that's just forgettable. Effective AI usage upgrades your effectiveness, sharpens Read more

Yes, AI is Coming For Your Job!

June 29th 2025 → WHO THIS ARTICLE IS FOR: This is for the driven - professionals, entrepreneurs, and career climbers hungry to grow and master their craft. If that’s you, read on. Read more

Dummies Guide For Getting Leads

June 13th 2025 If you’re a builder, drainlayer, moving company, or anyone in the business of doing real hands-on stuff — this is a simple way of getting more leads. Read more
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