FREQUENTLY ASKED QUESTIONS
General / Working With SK Digital
Why choose SK Digital over other digital marketing agencies in NZ?
We've built 100+ websites for Kiwi businesses across NZ, but our edge is about more than just experience.
Shaun (SK Digital founder) is an Olympic Gold Medalist from Tokyo - he's lived and breathed high-performance culture, incremental gains, and relentless work ethic as part of the NZ Olympic rowing team.
Now, business growth is our obsession, and SK Digital has quickly become a powerhouse in delivering tangible results, especially for blue-collar, service-based businesses in NZ.
We're lean, agile, and hungry - free from bureaucracy and ready to hustle. If you want results, invest in us and we’ll invest right back into your business.
Do you only work with service-based NZ businesses, or other industries too?
Our primary niche is hands-on, blue-collar Kiwi businesses (like tradies, construction, civil works, etc.).
However, we occasionally step outside this niche when we deeply believe in a business's mission and our ability to deliver real value (e.g., Fairlight Bereavement Administration, because it's a genuinely helpful and essential service).
Ultimately, if we’re confident we can help you achieve your goals, we’re all in. If we’re not the best fit, we’ll tell you straight up - you deserve a digital partner who genuinely understands your industry and your goals.
Who We Help →
Do you offer packages or is everything custom?
Bit of both, really. There are plenty of ways to skin a cat, and each business is different - it's definitely not one-size-fits-all.
Sometimes solutions are straightforward and we can roll out simple packages, but larger businesses or more complex scenarios might require something more bespoke. In those cases, we’ll deep-dive into your specific goals and craft a custom solution that fits seamlessly with your vision and budget.
Website Design
Deeper FAQs
Can you redesign my existing website instead of building from scratch?
We can—but honestly, redesigning often involves as much work as starting fresh.
It’s a case-by-case decision, driven by what's going to give your business the best bang for buck and align with your long-term goals. We'll assess your situation, make clear recommendations, and then you decide what works best for you.
Do you handle domain names, hosting, and email setups?
Yes - mostly. Domains and hosting are straightforward, and we handle these seamlessly.
Email setups can be trickier, so we partner closely with an amazing IT team (Local Technology, based in Rotorua) who step in when things get technical. They provide discounted rates for SK Digital clients and offer fantastic service. Regardless of complexity, we manage the entire process end-to-end, so you experience zero hassle
What happens after my website launches - am I on my own?
Absolutely not - we’re fully in your corner. Launching your website is just the starting line (and the easy bit!). The real race begins afterward: making your website work hard to drive results.
We stick around as your digital partner, your biggest supporter, and a trusted advisor for ongoing growth. Think of us as the digital Robin to your Batman - ready to assist wherever and whenever you need.
Google Ads
Deeper FAQs
Can you fix my existing Google Ads account, or do we need to start fresh?
We can definitely help—but it depends on your current situation.
Sometimes a fresh start with clean data is better, especially if Google’s algorithms have taken your account too far down the wrong path. If the issues are minor, we can help steer things back on course.
We’ll audit your account honestly and advise the smartest route to maximise your ROI.
Will my competitors see or be able to copy my Google Ads?
Yes, technically they can - but good luck matching our results!
While competitor imitation can be frustrating, it’s rarely effective. NZ businesses are generally respectful, but if competitors cross the line (like using your brand name), a quick mention of legal action usually ends that nonsense swiftly.
Is there a minimum contract period for your Google Ads service?
Nope, no sticky contracts here - you can pause or stop your ads whenever.
Agencies locking you into long contracts usually do so to secure their own cash flow. We prefer to earn your business every month.
However, one reality check: Google Ads needs time (ideally at least 3 months) to gather and leverage data effectively. Commit to the process, and you’ll reap better long-term results.
Website Management
Deeper FAQs
What if my website was built by another developer—can you still manage it?
Yes, but we'll migrate it onto Rocketspark, our specialist platform, if it’s not already there.
We handle the entire process seamlessly, ensuring minimal disruption to your daily operations. You'll barely even notice the switch.
Do you provide website analytics or monthly reporting on performance?
Definitely. We ensure your site is fully connected to Google Analytics to capture all relevant data.
We also offer bespoke management packages that include monthly video reports clearly showing website performance, visitor interactions, and trends over time. Many clients combine these reviews with Google Ads reporting to get a complete picture of their digital presence—both organic and paid.
Will you help me create new content, or just update existing content?
We do both. We'll create entirely new content or expand significantly on the ideas you provide.
Full disclosure: we leverage AI to dramatically enhance the quality and speed of content creation. Often, clients just give us a one-line update about their business, and we turn that into a comprehensive blog, article, or project feature. AI is creativity and productivity on steroids
Marketing Consulting
Deeper FAQs
Is marketing consulting just advice, or do you implement strategies too?
It’s flexible, depending entirely on your business.
Some companies just need clarity on current market trends, where to spend, and where to cut. Others prefer a hybrid approach—we recommend the strategy and then roll up our sleeves to help implement and facilitate. We'll tailor an arrangement that’s simple, efficient, and effective for your specific goals.
Can you consult with our in-house team instead of fully taking over?
Absolutely. We’re big believers in empowering and training your team.
We offer bespoke video training with detailed, step-by-step guides—valuable resources your team can store, reuse, and pass on to new hires. This becomes permanent HR IP for your business, making onboarding and internal training smoother long-term.
Are your consultations one-off sessions, or ongoing arrangements?
It depends entirely on your goals and needs, but generally speaking, an ongoing relationship with regular catch-ups delivers the best results.
When we’ve provided all the value we can, we'll let you know straight-up. The last thing we want is for you to keep paying for something that isn’t genuinely helping. Our consulting service is evolving, so your feedback is always welcome—but so far, our clients love it.
Website Migrations
Deeper FAQs
Can migration negatively impact my existing SEO rankings?
Our top priority during migration is protecting (and ideally improving) your SEO.
We meticulously set up redirects, transfer all metadata accurately, and use tools like Google Search Console and SEO-specific software to minimise risks. In some rare cases, especially with very complex websites, there might be a temporary dip in rankings—but typically, our migration process is seamless and safe.
Will my website design look the same after migration, or will it improve?
Almost always, your website looks and performs better after migration.
If you're seeking an exact replica, we typically achieve around 90% accuracy due to minor platform differences—but your customers rarely notice, and if they do, it’s usually because it’s noticeably improved. Migration is actually the ideal time to refresh and enhance your site, since we’re already in there doing the work.
How do you ensure nothing gets lost during the migration?
We meticulously crawl your entire site, cross-reference everything currently indexed by Google, and use precision tools to ensure nothing slips through the cracks.
While our process is thorough, we always ask business owners to give the migrated website a final review to ensure everything meets your expectations. We double-check; you triple-check—it’s teamwork!
GEO & LLMO
Deeper FAQs
What the hell are GEO and LLMO - and why should I care?
GEO (Google Engine Optimisation) is the new spin on traditional SEO-optimising your content specifically for Google's evolving, AI-driven algorithms.
LLMO (Large Language Model Optimisation) is about making your content easy for AI like ChatGPT and Bing Chat to understand, trust, and recommend.
Why care? Because the way people find businesses online is shifting rapidly from typing searches to directly asking AI.
Are GEO & LLMO replacing traditional SEO completely?
Not yet. Traditional SEO still has a big role, but GEO & LLMO are the new kids on the block, and they're growing up fast. You’ll need a combo of all three to truly nail your visibility as search keeps evolving.
Do you guarantee specific GEO or LLMO results?
Anyone who promises guaranteed rankings is likely full of sh*t. The GEO and LLMO space is still emerging, so no serious provider can offer iron-clad guarantees.
What we do promise is a commitment to exploring, testing, and constantly refining strategies that deliver genuine, measurable improvements.
How is this different from what other SEO providers are doing?
We're actively exploring and testing strategies in real-time rather than regurgitating textbook SEO advice. SK Digital is proactive - experimenting daily, finding what actually works, and openly sharing insights so your business stays ahead as search moves into the AI age.
